As of August 2026,
Public Relations Specialist has an AI-exposure score of 59/100
(Elevated exposure) on the AI-Safe Careers index. This is an estimate of task
exposure, not a prediction of job loss.
Score inputs for this role:
AI-Safe Careers curated modeled estimate. This curated role has no matched O*NET SOC or empirical occupation signal. Treat it as a lower-confidence directional estimate. BLS labor-market figures are separate context, not score inputs.
Public Relations Specialist
More exposed than 61% of the roles we track. Median pay ~US$67,000.
Pay & demand figures are US medians (in USD; curated approximation (not refreshed from BLS; 2022–32 framing)) - your local figures will differ. Your exposure score applies broadly.
Will AI replace Public Relations Specialist?
No exposure score can predict whether AI will replace this role. The 59/100 score means our current model estimates elevated task exposure from the sources listed on this page. It does not predict an employer decision, headcount, or an individual outcome. The task map below shows the work assessed and where human judgment remains important.
Early-career context (study ages 22-25)
This role is in the Elevated exposure band, but its assessed task mix is not automation-heavy. The study found the decline concentrated where AI was more likely to automate rather than augment work, so the headline figure should not be applied directly.
The November 2025 revision reports a 16% relative employment decline for workers ages 22-25 in the most AI-exposed U.S. occupations, after firm-level controls, relative to workers in less-exposed fields and more experienced workers in the same occupations.
Use the task map to identify durable work and the skills worth building early.
Stanford Digital Economy Lab, Canaries in the Coal Mine - November 2025 revision
This is group-level U.S. payroll evidence, not a personal forecast. The authors do not claim that AI alone caused the change, and this context does not alter the exposure score.
How this role compares to similar Marketing roles
What this role usually involves
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Broad guidance for this preparation level; exact requirements vary by role and employer.
Source: O*NET 29.1 title match - Public Relations Specialists, SOC 27-3031.00. Context describes the role; the AI-exposure score remains a separate task-exposure estimate.
Public Relations Specialist tasks, by AI exposure
- Draft press releases and pitches
- Monitor media coverage
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Manage media relationships
- Handle crisis communications
We analyzed all 20 Public Relations Specialist tasks - 4 automatable, 9 augmentable and 7 durable. The full task map - every task with exactly what to do about each - is in your Career Report.
Your report unlocks three concrete artifacts
Every task scored with what to automate, augment, or protect.
Related roles with exposure deltas, salary, demand, and reachability. Lower-exposure options appear only when the data supports them.
A keepable roadmap plus resume and LinkedIn repositioning.
Grounded in O*NET-linked or curated role data, with Penn, Anthropic Economic Index, and AIOE signals where matched. BLS labor-market context is separate - not generic advice.
Adjacent career paths
No evidence-backed lower-exposure match appears in this O*NET adjacency set. The adjacent paths below remain useful comparisons; the strongest resilience moves are task-level.
Draft press releases and pitches
Your AI-Safe Career Report
Every task scored with what to do about it; adjacent paths with honest exposure deltas, salary, demand, and reachability; a skill-gap map; a 30/60/90-day roadmap; Agent Reality Check; plus a résumé and LinkedIn rewrite and professional PDF.
Grounded in O*NET-linked or curated role data, with Penn, Anthropic Economic Index, and AIOE signals where matched. BLS labor-market context is separate.
Workers with AI skills earn a roughly 62% wage premium - adapting pays. - PwC Global AI Jobs Barometer, 2026
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