As of June 2026, Public Relations Specialist has an AI-exposure score of 59/100 (Elevated exposure) on the AI-Safe Careers index, blending O*NET tasks, the Anthropic Economic Index, the Penn/OpenAI study, and BLS data. This is an estimate of task exposure, not a prediction of job loss.
AI Exposure Score for
Public Relations Specialist
59/100
Elevated exposure
LowModerateElevatedHighVery High
More exposed than 60% of the roles we track. Median pay ~US$67,000.
Pay & demand figures are US medians (BLS, in USD) — your local figures will differ. Your exposure score applies broadly.
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How you compare to similar Marketing roles
Public Relations Specialist (you)
59
Content Strategist
57
Marketing Manager
55
Social Media Manager
63
Brand Manager
54
Product Marketing Manager
52
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Your tasks, by AI exposure
Automatable
- Draft press releases and pitches
- Post and update content on the company's Web site and social media outlets.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Monitor media coverage
Augmentable
- Coordinate public responses to environmental management incidents or conflicts.
- Prepare or deliver speeches to further public relations objectives.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Coach client representatives in effective communication with the public or with employees.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Write press releases or other media communications to promote clients.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
Durable
- Manage media relationships
- Handle crisis communications
Safer adjacent roles
YOUR ROLE TODAY
Public Relations Specialist 59→
Content Strategist
57
82% skills overlap · Elevated exposure · ~US$76,000
Social Media Manager
63
74% skills overlap · High exposure · ~US$66,730
Marketing Manager
55
66% skills overlap · Elevated exposure · ~US$140,040
Advertising and Promotions Managers
57
56% skills overlap · Elevated exposure · ~US$133,660
Writers and Authors
58
48% skills overlap · Elevated exposure · ~US$76,910
Market Research Analysts and Marketing Specialists
69
40% skills overlap · High exposure · ~US$78,760
Advertising Sales Agents
60
40% skills overlap · Elevated exposure · ~US$64,820
Fundraisers
61
40% skills overlap · Elevated exposure · ~US$72,550
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Important: This is an estimate of AI exposure, not a prediction that your job will disappear. It is designed to help you understand how your role may change and improve your career resilience.